Influencer Mapping

How To Categorise Influencers — Nano, Micro, Macro, Mega

How do you categorise influencers in social media? A standardised terminology is now emerging. But is it any good? Learn the model's strengths and weaknesses.

Critical Mass in Social Media — How Many Followers Do You Need?

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.

The honeymoon outreach: How to improve your influencer outreach dramatically

Apply the honeymoon outreach technique and increase your influencer marketing success rate.

The Magic Middle — The Nash Equilibrium of Influencer Outreach

Instead of going big every time, consider the Nash equilibrium and pitch Magic Middle Influencers instead.

OPA (Other People’s Audiences)

Getting in front of other people's audiences (OPA) is a cornerstone of digital PR—and it's the key to growing your online community fast.