Guest Post

How I Used Machine Learning to Predict Soccer Games for 24 Months Straight

From a simple Python program and less than 10,000 lines of code, I still had made something that performed just as well as the market.

3 Ways to Improve Your Storytelling (in 15 Minutes)

How do you improve your storytelling? These simple scripts will help you — in less than 15 minutes.

How To Build Your Personal Brand

We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.

How To Pitch a PR Story to a Busy Broadcast Newsroom

It can be tricky to pitch a PR story to a busy broadcast newsroom. I'm a news anchor, and I want to give you my best tips on how to do it right.

The Campaign Site—Please Rest in Peace

Agency billing is a complicated beast. Or perhaps not.