Ghost Followers

Critical Mass in Social Media — How Many Followers Do You Need?

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.

5 Communication Strategies That Will Be Successful in 2021

Getting your communication strategies right from the start is more important than ever—especially in 2021. Here are five of those strategies.

The Follower Contract

There's an invisible contract between a brand and its social following.

How Ghost Followers Destroy Your Social Accounts

How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.