Follower Contract

Critical Mass in Social Media — How Many Followers Do You Need?

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.

The Digital-First Politician

A playbook for the digital-first politician. Are your local politicians keeping up with the times?

How To Build Your Personal Brand

We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.

A Community Manager’s Job Description

What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.

The Follower Contract

There's an invisible contract between a brand and its social following.