First Principle Thinking
Don’t let the success of others dictate your strategy. Survivorship bias is a common fallacy; at times it’s better to study those who failed.
The term “alternative facts” was coined by US President Donald Trump’s counsellor Kellyanne Conway. This form of Newspeak will be her PR legacy.
Social objects matter in PR; getting people to talk with each other about strategically chosen topics is a cornerstone in modern PR.