First Principle Thinking

Survivorship Bias — Abraham Wald and the WWII Airplanes

Don't let the success of others dictate your strategy. Survivorship bias is a common fallacy; at times it's better to study those who failed.

Alternative Facts and the Science Behind What People Believe

People want to believe — despite being proven wrong. In a world of 'alternative facts,' many fall victims to psychological delusions.

9 Types of Social Objects and How To Use Them for PR

Social objects matter in PR; getting people to talk with each other about strategically chosen topics is a cornerstone in modern PR.