Evergreen Content

How Content Themes Works — And Why You Should Use Them

What are content themes? And how should you use them? Using content themes makes it easier to plan your messaging for the year. And search engines love them!

Media Logic is Dead, Long Live Media Logic

While mass media pushes its media logic onto the population, the networked agenda-setting process is being dictated by algorithms based on user behaviours.

Content Skyscrapers — The Powerhouse of Inbound Marketing

Poach existing search volumes by building Content Skyscrapers. It's a surefire way to succeed with content marketing.

Mediocrity — why your content marketing falls into oblivion

When mediocrity turns out to be a non-fertile wasteland for online marketing activities, it's time to revise your digital strategies and step up your game.

Evergreening — Bootstrapped SEO for PR Professionals

I often suggest Evergreening, a bootstrapped SEO method. With useful and noteworthy content on your website, the website will attract returning visitors