Engagement Pyramid

The Engagement Pyramid

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.

How To Build a Viral Loop (Using Mathematics)

Do you aspire to design a viral loop for your business? Bring out your calculator — it's time for viral math.

11 Evil Leadership Techniques

These evil leadership techniques are kept as dark secrets by the select few, but they are accessible to everyone in a leadership position.

Group Sizes (from Support Cliques to Tribes)

Humans tend to organise themselves in stable group sizes. These group sizes range from support cliques (3-5 people) to tribes (1,000-2,000 people).

Beware of Conversion Cannibalism

Does your front page suffer from conversion cannibalism? Most organisations put way too much content on their front pages.