Employer Branding

How To Build a Viral Loop (Using Mathematics)

Do you aspire to design a viral loop for your business? Bring out your calculator — it's time for viral math.

Zombie Apocalypse Survival Skills for PR Professionals

Scenario: The zombie apocalypse is upon us, and we all have to rely on our skills. As PR professionals, what are our chances of survival?

The Perfect PR Masters Degree for Spin Doctors

What would an ideal PR masters degree curriculum for future spin doctors look like? This is a suggested 4,5-year program.

Woke Capitalism is a PR Problem, Too

Woke capitalism is influencing a growing number of PR professionals and pushing them to forget about one thing — the business function.