Email Communications

I Created a Free 28 Day Email Course and Here’s What Happened

I think "learning by doing" is the way to go. Here's what I learned from creating a free email course.

The Surround Strategy

The surround strategy: In all digital channels at your disposal, for four consecutive weeks, you won't talk about anything except for your re-launched product.

A Community Manager’s Job Description

What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.

The Priming Wheel — 12 Steps to Yes

I’ve studied successful email autoresponder sequences and identified a series of recurring themes. Get the customer ready to buy using this priming wheel.

Email Marketing is Underrated (Still)

Email marketing is still — and will likely continue to be — the most potent of digital marketing channels.