Dunning-Kruger Effect

58 Logical Fallacies and Cognitive Biases

We should strive to be less stupid by studying logical fallacies and cognitive biases. This is helpful in PR, too, since we deal with human communication daily.

Taking On a Stupid Majority — The Ultimate Underdog PR Strategy

Identify a stupid majority and join forces with the smart minority to bring the giants down. It might just become the finest PR work of your career.

Why You Should Validate Your Marketing Data Externally

All companies are using marketing data to evaluate themselves. But the worse the performance, the bigger the risk for skewing the analysis.

5 Social Media Myths for Brands

I see many brands getting their marketing analysis wrong. We need to debunk these common social media myths.