Digital Transformation

What is Public Relations?

Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.

Digital-First is the Way

Digital first is the new paradigm, because if business works in the complex world of social media, it will work everywhere else as well.

Media Logic is Dead, Long Live Media Logic

While mass media pushes its media logic onto the population, the networked agenda-setting process is being dictated by algorithms based on user behaviours.

PR Must Adapt or Die

PR must adapt — or die. The traditional public relations industry must act or we will slowly be replaced by digital communications specialists.

Influencer Marketing is A-Changing

Influencer marketing is evolving. As a business, you should get ready for the next leap. Now, influencers are becoming powerhouses in both media and business.