Digital First

The Digital-First Politician

A playbook for the digital-first politician. Are your local politicians keeping up with the times?

A Data Warehouse for Every Communication Departement

Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.

Digital-First is the Way

Digital first is the new paradigm, because if business works in the complex world of social media, it will work everywhere else as well.

The Selfie Generation — An Epidemic of Online Narcissism

Will the selfie generation figure out what it means to be grownups in social media? Or will we remain infantilised kidults?

PR Must Adapt or Die

PR must adapt — or die. The traditional public relations industry must act or we will slowly be replaced by digital communications specialists.