Digital Currency

Critical Mass in Social Media — How Many Followers Do You Need?

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.

How we raised $100,000 in 10 days on Kickstarter

The case study on exactly how Tinitell successfully crowdfunded a wristphone for kids on Kickstarter.

The Follower Contract

There's an invisible contract between a brand and its social following.

How To Measure Public Relations

During a seminar I held on how to measure PR activities in social media I got the classic question on whether or not you can measure relationships.

We are now entering the money web

I met with a global investment firm together with four other chief strategists from leading digital agencies. From these talks, I predict the money web.