Digital Communications

The PESO Model — Paid, Earned, Shared, and Owned Media

The PESO model (paid, earned, shared, owned) is a popular classification used to distinguish between various types of media from a corporate perspective.

Programmatic Brainwashing — The Perils of Creepy Micro-Targeting

A startup is exploring psychological ad campaigns to micro-target individuals. Will programmatic brainwashing become a thing?

My Content Marketing Experiment (That Got Me Into Trouble)

Content marketing doesn't have to be difficult. This simple strategy proves it — and you can use it, too.

PR Must Adapt or Die

PR must adapt — or die. The traditional public relations industry must act or we will slowly be replaced by digital communications specialists.

Mediocrity — why your content marketing falls into oblivion

When mediocrity turns out to be a non-fertile wasteland for online marketing activities, it's time to revise your digital strategies and step up your game.