Digital Channels

How I Used Machine Learning to Predict Soccer Games for 24 Months Straight

From a simple Python program and less than 10,000 lines of code, I still had made something that performed just as well as the market.

Iceberg Publishing — The Cool Way to Grow Traffic and Conversions

Iceberg Publishing is where brands focus less on one single front page and instead strive to construct a website of "a thousand front pages."

How To Build a Viral Loop (Using Mathematics)

Do you aspire to design a viral loop for your business? Bring out your calculator — it's time for viral math.

I Created a Free 28 Day Email Course and Here’s What Happened

I think "learning by doing" is the way to go. Here's what I learned from creating a free email course.

A Data Warehouse for Every Communication Departement

Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.