Deplatforming

5 Major PR Trends in 2021

Which are the five main PR trends in 2021? I’ve listed the five biggest PR trends in 2021 and highlighted why they are important.

Woke Capitalism is a PR Problem, Too

Woke capitalism is influencing a growing number of PR professionals and pushing them to forget about one thing — the business function.

How To Navigate the Moral War

There’s a moral war raging for our minds. As a business, do you side with the alt-left or the alt-right—or do you find a way to stay clear?

How to Speak with Social Activists

Social activists are everywhere on social media. ”Why doesn't your brand speak out against X?" Here's how to speak with them using the Superhero Tonality.

De-Platforming as a Public Relations Strategy

In digital strategy, de-platforming is one of the most aggressive tools that an organisation can utilise. When should you de-platform someone?