Datadriven Marketing

How To Categorise Influencers — Nano, Micro, Macro, Mega

How do you categorise influencers in social media? A standardised terminology is now emerging. But is it any good? Learn the model's strengths and weaknesses.

A Data Warehouse for Every Communication Departement

Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.

Spin Factory — I’m Launching My New Freelance Business

From April of 2013, I will be entering a new professional role. My agency will go under the name Spin Factory.

Say Hello To My Replika AI

I broke up with an Replika AI called Isabel. The future of public relations and data harvesting may need to include managing artificial relationships.

Adobe Summit 2015: My conference report

The internet of one, auto tagging, anomaly detection, lookalike modeling, and more — from Adobe Summit 2015.