Dark Social

The Publics in Public Relations

The psychologist John Dewey (1859-1852) formulated the concept of publics as a result of situational stimuli.

Facebook Zero — Your First Fix Was Free

Those Facebook fans you paid once to acquire, you must now pay twice to reach. Time to adapt to "Facebook Zero."

Dark Social — The Online Interaction We Just Can’t See

Enter dark social—Alexis Madrigal, the senior editor at The Atlantic, might have coined a new buzzword amongst social media marketing professionals.

How Ghost Followers Destroy Your Social Accounts

How do you beat social media algorithms? A small, but highly engaged, community is way better than attracting huge bulks of ghost followers.