Customer Journey

Adobe Summit 2015: My conference report

The internet of one, auto tagging, anomaly detection, lookalike modeling, and more — from Adobe Summit 2015.

The CMO is dead

Say goodbye to the CMO, and say hello to the CCO. Objective number one for the CCO is a clear customer service focus.

Adobe Summit 2014: My conference report

Key takeaways from my conversation with David Edelman, McKinsey Digital, at the Adobe Summit 2014 in London.