Critical Mass

Critical Mass in Social Media — How Many Followers Do You Need?

It's important to invest in aggressive social media strategies to reach critical mass. And leaders must be made aware of the critical mass challenge.

Social Media Algorithms and How They Rule Our Lives

We all know how social media algorithms work, right? Well, there's a lot about them that we don't know—especially when it comes to their filters.

How To Build a Viral Loop (Using Mathematics)

Do you aspire to design a viral loop for your business? Bring out your calculator — it's time for viral math.

Why Small Numbers Matter in Digital PR

The mindset of small numbers will help you succeed with inbound marketing in a world obsessed with big numbers.

The Follower Contract

There's an invisible contract between a brand and its social following.