Crisis Management

5 Major PR Trends in 2021

Which are the five main PR trends in 2021? I’ve listed the five biggest PR trends in 2021 and highlighted why they are important.

Corporate Cringe

Unlike many creative professions, corporate communications have phased out the importance of having great taste. It's corporate cringe.

Why I Hate Bell Pottinger’s Dreadful Non-Apology

The reputation management agency Bell Pottinger issues an apology that isn't a real apology. And I hate every word of it.

How to Deal with Online Trolls

Here's how to deal with online trolls who are messing around with your company, whether in social media, comment sections, or forums.

PR Checklist for the Covid-19 Pandemic

Businesses are notoriously known for exaggerating positive news and to downplay negative news. In times of Covid-19, this is not a good strategy.