Corporational Determinism

Corporate Cringe

Unlike many creative professions, corporate communications have phased out the importance of having great taste. It's corporate cringe.

Corporational Determinism — A New Paradigm for Launching Products

In a new research paper, a new concept is proposed — corporational determinism. Done right, it can increase the value of product launches.

How to Never Run Out of Great PR Ideas Again

PR professionals must come up with great PR ideas all the time. If you're stuck on ideas, use this easy-to-use idea generation method.