Corporate Transparency

The Kitty Genovese Murder and the Misreported Bystander Effect

The New York Times misreported the Kitty Genovese case. By allowing the public to search their online archive, we all get better journalism.

Why Future Superbrands Will Be Virtual Town Squares

Will there be superbrands also in the...

How to Speak with Social Activists

Social activists are everywhere on social media. ”Why doesn't your brand speak out against X?" Here's how to speak with them using the Superhero Tonality.

De-Platforming as a Public Relations Strategy

In digital strategy, de-platforming is one of the most aggressive tools that an organisation can utilise. When should you de-platform someone?