Corporate Cringe

Corporate Cringe

Unlike many creative professions, corporate communications have phased out the importance of having great taste. It's corporate cringe.

The Platitude Sickness — The Trash of Corporate Speak

How can you avoid becoming a lazy corporate communication professional with a serious case of the platitude sickness?

Unique Selling Points Are Weird

Unique selling points are powerful, but as they have a finite shelf-life by design, we should always be careful not to make it only about them.

7 Media Training Mistakes Even Professionals Make

Many leaders, politicians, and communication professionals invest in media training. Still, many media training mistakes are being made over and over.

All Those Lousy Press Releases (Killing Us Softly)

The annoying corporate habit of mindlessly promoting lousy press releases with unclear call-to-actions. Just stop, please.