Community Management

The PESO Model: Paid, Earned, Shared, and Owned Media

The PESO mod­el (paid, earned, shared, owned) is a pop­u­lar clas­si­fic­a­tion used to dis­tin­guish between vari­ous types of media from a cor­por­ate perspective.

How to Speak with Social Activists

Social act­iv­ists are every­where on social media. “Why does­n’t your brand speak out against X?” Here’s how to speak with them using the high road tonality.