Community Management
The PESO Model: Paid, Earned, Shared, and Owned Media
The PESO model (paid, earned, shared, owned) is a popular classification used to distinguish between various types of media from a corporate perspective.
A Community Manager’s Job Description
What does a Community Manager do all day? I’ve outlined a typical job description for this growing specialization.
Why Future Superbrands Will Be Virtual Town Squares
Will there be superbrands also in the…
How to Deal with Online Trolls
Here’s how to deal with online trolls who are messing around with your company, whether in social media, comment sections, or forums.
How to Speak with Social Activists
Social activists are everywhere on social media. “Why doesn’t your brand speak out against X?” Here’s how to speak with them using the high road tonality.
