Community Management

5 Major PR Trends in 2021

Which are the five main PR trends in 2021? I’ve listed the five biggest PR trends in 2021 and highlighted why they are important.

The PESO Model — Paid, Earned, Shared, and Owned Media

The PESO model (paid, earned, shared, owned) is a popular classification used to distinguish between various types of media from a corporate perspective.

The Perfect PR Masters Degree for Spin Doctors

What would an ideal PR masters degree curriculum for future spin doctors look like? This is a suggested 4,5-year program.

A Community Manager’s Job Description

What does a Community Manager do all day? I've outlined a typical job description for this growing specialization.

Why Future Superbrands Will Be Virtual Town Squares

Will there be superbrands also in the...