Communicative Leadership

What is Public Relations?

Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.

5 Major PR Trends in 2021

Which are the five main PR trends in 2021? I’ve listed the five biggest PR trends in 2021 and highlighted why they are important.

No Brand Community for You

Is your brand alone? In the age of algorithms, no brand can punch through the noise all by themselves. They need the help of a brand community.

I’m the New CEO of KIX Communication Index

As of November 2020, Jerry Silfwer is entering the role of CEO at KIX Communication Index. KIX measures communication maturity in organisations scientifically.

How To Improve Communicative Leadership in Organisations

Getting communicative leadership right is a tall...