Cognitive Dissonance

58 Logical Fallacies and Cognitive Biases

We should strive to be less stupid by studying logical fallacies and cognitive biases. This is helpful in PR, too, since we deal with human communication daily.

Slow Storytelling is Returning

Slow storytelling is not dead. Thanks to the internet, it’s more alive than ever before. The idea that the internet is only for fast-paced content is a myth.

Conversion Theory — The Disproportionate Influence of Minorities

The conversion theory explains why minorities, despite smaller numbers, can defeat majorities simply by holding their opinions more strongly.

The Engagement Pyramid

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.

Alternative Facts and the Science Behind What People Believe

People want to believe — despite being proven wrong. In a world of 'alternative facts,' many fall victims to psychological delusions.