Career Advice

The Things That Do Attain

The things that do attain. To me, this is the wisdom of stoic philosophy encapsulated in a poem.

Spin Factory — I’m Launching My New Freelance Business

From April of 2013, I will be entering a new professional role. My agency will go under the name Spin Factory.

Career Advice for Young PR Professionals

My no. 1 career advice is to learn how to write well, and how to write well fast.

Rockstar PR Consultants and the One Secret They All Share

How do you recognise rockstar PR consultants? Ambitious talents and gritty hustlers don't need authority to tell them how to succeed.

Use the value triangle to negotiate better

People will always be wanting you to deliver value. By using the value triangle to set people's expectations, you position yourself better.