Brand Integrity

5 Major PR Trends in 2021

Which are the five main PR trends in 2021? I’ve listed the five biggest PR trends in 2021 and highlighted why they are important.

Unique Selling Points Are Weird

Unique selling points are powerful, but as they have a finite shelf-life by design, we should always be careful not to make it only about them.

Woke Capitalism is a PR Problem, Too

Woke capitalism is influencing a growing number of PR professionals and pushing them to forget about one thing — the business function.