Brand Ambassador

How To Categorise Influencers — Nano, Micro, Macro, Mega

How do you categorise influencers in social media? A standardised terminology is now emerging. But is it any good? Learn the model's strengths and weaknesses.

How To Build Your Personal Brand

We all have the tools we need to build our personal brands. And by using this personal brand framework, you can, too.

The Magic Middle — The Nash Equilibrium of Influencer Outreach

Instead of going big every time, consider the Nash equilibrium and pitch Magic Middle Influencers instead.

Why Future Superbrands Will Be Virtual Town Squares

Will there be superbrands also in the...

A PR Framework for Startups

Getting traction for a bootstrapped startup can be tough. I've put together a startup roadmap for accelerated PR in a four-step process, including workshop material and spreadsheets.