Big Data
How I Used Machine Learning to Predict Soccer Games for 24 Months Straight
From a simple Python program and less than 10,000 lines of code, I still had made something that performed just as well as the market.
58 Logical Fallacies and Cognitive Biases
We should strive to be less stupid by studying logical fallacies and cognitive biases. This is helpful in PR, too, since we deal with human communication daily.
Social Media Algorithms and How They Rule Our Lives
We all know how social media algorithms work, right? Well, there’s a lot about them that we don’t know — especially when it comes to their filters.
Corporate Cringe
Unlike many creative professions, corporate communications have phased out the importance of having great taste. It’s corporate cringe.
Milestone: Spin Factory — I’m Launching My PR Agency
From April of 2013, I will be entering a new professional role. My agency will go under the name Spin Factory.
