Big Data

How I Used Machine Learning to Predict Soccer Games for 24 Months Straight

From a simple Python program and less than 10,000 lines of code, I still had made something that performed just as well as the market.

58 Logical Fallacies and Cognitive Biases

We should strive to be less stupid by studying logical fallacies and cognitive biases. This is helpful in PR, too, since we deal with human communication daily.

Corporate Cringe

Unlike many creative professions, corporate communications have phased out the importance of having great taste. It's corporate cringe.

Social Media Algorithms and How They Rule Our Lives

We all know how social media algorithms work, right? Well, there's a lot about them that we don't know—especially when it comes to their filters.

A Data Warehouse for Every Communication Departement

Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.