Big Data

58 Logical Fallacies and Cognitive Biases

We should strive to be less stu­pid by study­ing logic­al fal­la­cies and cog­nit­ive biases. This is help­ful in PR, too, since we deal with human com­mu­nic­a­tion daily.

Corporate Cringe

Unlike many cre­at­ive pro­fes­sions, cor­por­ate com­mu­nic­a­tions have phased out the import­ance of hav­ing great taste. It’s cor­por­ate cringe.