Big Ask

58 Logical Fallacies and Cognitive Biases

We should strive to be less stupid by studying logical fallacies and cognitive biases. This is helpful in PR, too, since we deal with human communication daily.

The Engagement Pyramid

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.

How To Be Persuasive

How to be more persuasive? It requires careful preparations, active listening—and understanding the cost of compliance for everyone involved.

I Created a Free 28 Day Email Course and Here’s What Happened

I think "learning by doing" is the way to go. Here's what I learned from creating a free email course.

Beware of Conversion Cannibalism

Does your front page suffer from conversion cannibalism? Most organisations put way too much content on their front pages.