Behavioural Psychology

What is Public Relations?

Can there be a unifying definition of public relations? This is the story about the difficulties of finding that definition.

Conversion Theory — The Disproportionate Influence of Minorities

The conversion theory explains why minorities, despite smaller numbers, can defeat majorities simply by holding their opinions more strongly.

The Engagement Pyramid

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.

How To Be Persuasive

How to be more persuasive? It requires careful preparations, active listening—and understanding the cost of compliance for everyone involved.

The Baader-Meinhof Phenomenon

Ever heard of the Baader-Meinhof phenomenon? It’s when you notice something out of the ordinary, only to notice it again short thereafter. And it’s weird.