Appeal to Emotion

58 Logical Fallacies and Cognitive Biases

We should strive to be less stupid by studying logical fallacies and cognitive biases. This is helpful in PR, too, since we deal with human communication daily.

How Social Media Divides Us

How social media divides us—is it becoming a breeding ground for hate groups, fake news, and click-baits?

William Faulkner on Writing From the Heart

This is what the genius novel writer William Faulkner said in his 1950 acceptance speech for Nobel Prize in Literature on the matters of the heart.

How To Navigate the Moral War

There’s a moral war raging for our minds. As a business, do you side with the alt-left or the alt-right—or do you find a way to stay clear?

When a Public Apology is Warranted — and When It’s Not

A public apology is a tool to move the story into the next stage sooner rather than later—whatever that stage might hold in store for the accused.