Amplification Hypothesis

How To Fight Populism

Populism is brewing in many Western democracies. Is there a way to fight back? It may be too late—at least this time around.

Conversion Theory — The Disproportionate Influence of Minorities

The conversion theory explains why minorities, despite smaller numbers, can defeat majorities simply by holding their opinions more strongly.

Media Logic is Dead, Long Live Media Logic

While mass media pushes its media logic onto the population, the networked agenda-setting process is being dictated by algorithms based on user behaviours.

Why SEO is the Slight Edge for the Public Relations Industry

Finishing second in inbound marketing is long-term expensive. Harness your slight edge and make 100% sure you come out on top.