2020

58 Logical Fallacies and Cognitive Biases

We should strive to be less stupid by studying logical fallacies and cognitive biases. This is helpful in PR, too, since we deal with human communication daily.

My Fucket List — My Bucket List of 23 Things to Never Do

It's popular to write bucket lists of things to do before you die. But why not also write a fucket list of things never to try?

5 Major PR Trends in 2021

Which are the five main PR trends in 2021? I’ve listed the five biggest PR trends in 2021 and highlighted why they are important.

How To Categorise Influencers — Nano, Micro, Macro, Mega

How do you categorise influencers in social media? A standardised terminology is now emerging. But is it any good? Learn the model's strengths and weaknesses.

The Ikigai Self-Test

Like many others, I'm fascinated by the concept of ikigai (生き甲斐). Use this ikigai self-test to evaluate the direction of your life.