2014

58 Logical Fallacies and Cognitive Biases

We should strive to be less stupid by studying logical fallacies and cognitive biases. This is helpful in PR, too, since we deal with human communication daily.

Storytelling for Jedi Masters

Star Wars—A New Hope is just one of those perfect examples of classic storytelling. Here's some storytelling for Jedi Masters.

The Engagement Pyramid

Successful online activation campaigns must isolate and engage. The Engagement Pyramid explains how and why.

Iceberg Publishing — The Cool Way to Grow Traffic and Conversions

Iceberg Publishing is where brands focus less on one single front page and instead strive to construct a website of "a thousand front pages."

Your Strategy is Bullshit

Your strategy is bullshit, unfortunately. However, this one-page strategy template will help you create real strategies that will help you win.