2010

12 Essential PR Movies Every Spin Doctor Should Watch

Fancy a movie marathon with plenty of spin doctors? Here's a list of PR movies for all you propagandists and public relations professionals.

A Data Warehouse for Every Communication Departement

Datadriven PR- and marketing is the future. But the time to invest in a data warehouse is now, not tomorrow.

The PESO Model — Paid, Earned, Shared, and Owned Media

The PESO model (paid, earned, shared, owned) is a popular classification used to distinguish between various types of media from a corporate perspective.

The Classic Press Release Template

Download the classic press release template here (zip bundle with Microsoft Word and Apple Pages included).

Digital-First is the Way

Digital first is the new paradigm, because if business works in the complex world of social media, it will work everywhere else as well.