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Communication Theories

Here you’ll find all Doctor Spin’s articles on communication theories, media logic, media theories, and the media landscape.

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Conversion Theory: The Disproportionate Influence of Minorities

Communication Theories

Woman Walking on Frozen Lake

Communication Theories

The Four Models of Public Relations

3 PR Approaches - Excellence, Rhetorical, and Critical - Doctor Spin - The PR Blog

3 PR Approaches - Excellence, Rhetorical, and Critical - Doctor Spin - The PR Blog

Communication Theories

3 PR Approaches: Excellence, Rhetorical, and Critical

This is a picture of an orange flower.

This is a picture of an orange flower.

Communication Theories

9 Types of Social Objects and How To Use Them for PR

The Spiral of Silence

The Spiral of Silence

Communication Theories

The Spiral of Silence

Conversion Theory—The Disproportionate Influence of Minorities

Conversion Theory—The Disproportionate Influence of Minorities

Communication Theories

Conversion Theory: The Disproportionate Influence of Minorities

The Engagement Pyramid

The Engagement Pyramid

Communication Theories

The Engagement Pyramid

The Narcissistic Principle—Why We Share in Social Media

The Narcissistic Principle—Why We Share in Social Media

Communication Theories

The Narcissistic Principle: Why We Share in Social Media

The PESO Model—Paid, Earned, Shared, and Owned Media

The PESO Model—Paid, Earned, Shared, and Owned Media

Communication Theories

The PESO Model: Paid, Earned, Shared, and Owned Media

Swedish Lake in Fall

Communication Theories

Media Logic is Dead, Long Live Media Logic