The Ikigai Self-Test

4 simple questions to ask yourself.

Cover photo: @jerrysilfwer

I tried this simple iki­gai self-test.

I am (like many oth­ers, I’m sure) par­tial to the concept of iki­gai (生き甲斐). Ikigai is a Japanese concept that means “reas­on for being.” 

The below Venn dia­gram is a fam­ous rendi­tion of one’s ikigai:

Ikigai | Lifestyle Design | Doctor Spin
The widely spread Venn dia­gram for ikigai.

How can you use the iki­gai dia­gram for audit­ing your­self quickly?

For my iki­gai, I would say that my pas­sion is 1) com­mu­nic­a­tion, my pro­fes­sion is 2) pub­lic rela­tions, my voca­tion is 3) teach­ing and my mis­sion is 4) learn­ing and sharing.

Here goes:

1. Do I love com­mu­nic­a­tion? Yes.

2. Am I good at pub­lic rela­tions? Yes.

3. Can I get paid for teach­ing? Yes.

4. Does the world need learn­ing and shar­ing? Yes.

All good. It seems that I’m passing this simple iki­gai self-test. 

However, while doing this little exer­cise, I was sur­prised that teach­ing came to me without hes­it­a­tion. I was sur­prised since there’s a dis­tinct dif­fer­ence between doing things for oth­ers (like a con­sult­ant) instead of show­ing people to do them for them­selves (like a teacher).

Moving for­ward, I will try to be mind­ful of this dif­fer­ence to ensure that my iki­gai comes through — for myself and every­one around me.

Please sup­port my blog by shar­ing it with oth­er PR- and com­mu­nic­a­tion pro­fes­sion­als. For ques­tions or PR sup­port, con­tact me via jerry@​spinfactory.​com.

Jerry Silfwer
Jerry Silfwer
Jerry Silfwer, alias Doctor Spin, is an awarded senior adviser specialising in public relations and digital strategy. Currently CEO at KIX Index and Spin Factory. Before that, he worked at Kaufmann, Whispr Group, Springtime PR, and Spotlight PR. Based in Stockholm, Sweden.

The Cover Photo

The cover photo has nothing to do with public relations, of course. I share for no other reason that I happen to enjoy photography. Call it an “ornamental distraction”—and a subtle reminder to appreciate nature.

The cover photo has


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