A bullshit PR strategy is just corporate cringe.
Strategy is an overused and inflated term, especially in PR and marketing.
Many conflate strategies with specific plans, codes of conduct, mission statements, visions and values, etc.
Those are the hallmarks of a bullshit PR strategy.
Your Bullshit PR Strategy is Cringe
In short: Many PR strategies are cringe-worthy.
A strong PR strategy should outline how you expect to outperform your competitors. Most of everything else should go into your PR plan instead.
A strategy is how you win at something. Nothing more, nothing less. Otherwise, your strategy is bullshit.
But we often get this wrong.
To put it as simply as possible:
Many PR strategy documents and presentations are filled with anything but the essential parts needed to make the PR strategy work.
The why, where, when, how and what are important questions to answer, but you can save them when creating an actual plan. Many people talk about “strategies” when they mean “plans” — and vice versa.
Identifying a Good PR Strategy
How To Identify a Good PR Strategy
Your PR strategy should answer one simple question:
If your PR strategy fails to answer this question, it’s just ornamentation (i.e. corporate cringe).
Learn more: Your Bullshit PR Strategy is Cringe, Sorry
How To Write a Good PR Strategy
How to Write a 1‑Page Strategy
Here’s how you can write a 1‑page strategy that fits one page — using the mythical battle between David and Goliath as an analogy:
2. Guiding Principle
3. Coherent Actions
If you write 1 – 2 clear sentences per bullet, your strategy should fit nicely on one page.