A bullÂshit PR strategy is just corÂporÂate cringe.
Strategy is an overÂused and inflated term, espeÂcially in PR and marketing.
Many conÂflate strategies with speÂcifÂic plans, codes of conÂduct, misÂsion stateÂments, visÂions and valÂues, etc.
Those are the hallÂmarks of a bullÂshit PR strategy.
Here goes:
Your Bullshit PR Strategy is Cringe
In short: Many PR strategies are cringe-worthy.
A strong PR strategy should outÂline how you expect to outÂperÂform your comÂpetÂitÂors. Most of everything else should go into your PR plan instead.
A strategy is how you win at someÂthing. Nothing more, nothÂing less. Otherwise, your strategy is bullshit.
But we often get this wrong.
To put it as simply as possible:
Many PR strategy docÂuÂments and presentÂaÂtions are filled with anyÂthing but the essenÂtial parts needed to make the PR strategy work.
The why, where, when, how and what are importÂant quesÂtions to answer, but you can save them when creÂatÂing an actuÂal plan. Many people talk about “strategies” when they mean “plans” — and vice versa.
Identifying a Good PR Strategy
How To Identify a Good PR Strategy
Your PR strategy should answer one simple question:
If your PR strategy fails to answer this quesÂtion, it’s just ornaÂmentÂaÂtion (i.e. corÂporÂate cringe).
Learn more: Your Bullshit PR Strategy is Cringe, Sorry
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How To Write a Good PR Strategy
How to Write a 1‑Page Strategy
My inspirÂaÂtion for writÂing “no-bullÂshit” strategies comes from the clasÂsic Good Strategy, Bad Strategy by Richard Rumelt. The 1‑page strategy focuses on how to win.
Here’s how you can write a 1‑page strategy that fits one page — using the mythÂicÂal battle between David and Goliath as an analogy:
1. Analysis
2. Guiding Principle
3. Coherent Actions
If you write 1 – 2 clear senÂtences per bulÂlet, your strategy should fit nicely on one page.
Read also: The Easy Street PR Strategy: Keep It Simple To Win
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Please supÂport my blog by sharÂing it with othÂer PR- and comÂmuÂnicÂaÂtion proÂfesÂsionÂals. For quesÂtions or PR supÂport, conÂtact me via jerry@​spinfactory.​com.
PR Resource: More PR Strategies
Doctor Spin’s PR Strategies
Make sure to explore a wide variÂety of PR strategies for every difÂferÂent type of situÂation and challenge:
Learn more: How to Create a PR Strategy That Actually Works
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