Posts
- Woke Journalism is Bad News
- The Spiral of Silence
- How To Navigate the Culture War
- How to Speak with Social Activists
- Cancel Culture is a Fucking PR Problem
- Pavlov's Inbox
- PR Beyond AI: A New Profession Emerging From the Rubble
- The Reykjavik Press Release—ChatGPT
- Looking for a Brighter Future? Solarpunk is the Answer
- Influencer-Started Businesses: Leadership by Popular Demand
- SEO is the Slight Edge in PR
- Influencer Marketing is A-Changing
- This Is My Phone Policy
- Twin Peaks Season 3 Finale Explained (Spoiler Alert)
- "For Content!"
- How Content Themes Works—And Why You Should Use Them
- How To Categorise Influencers: Nano, Micro, Macro, Mega
- How To Write a Blogger Outreach Email (Including Two Scripts)
- The Venn Diagram of Corporate Awareness
- What You Need to Know About TikTok's Algorithm
- The Chess Project: 12 Months With the Most Beautiful Game
- The Borg Complex: I'm Guilty of this Psychological Fallacy
- Napoleon the Sun God (and Why Most Conspiracies are Bullshit)
- Top 5 Communication Skills Everyone Should Know
- The Deep Content PR Strategy
- 3 PR Approaches: Excellence, Rhetorical, and Critical
- The Hostile Media Effect: How We Demonise the News Media
- Public Opinion is Beyond Right or Wrong
- The Amplification Hypothesis: How To Counter Extreme Positions Effectively
- Social Media Fakers—Oh, They Seem So Perfect Online
- DayZ for Days
- The Splinternet—Mankind’s Battle for Internet Control
- How To Measure Public Relations
- Photo Set: Chasing Waterfalls
- Online Wannabeism: Why We Mimic Social Media Influencers
- How to Craft the Perfect PR Pitch: A Step-by-Step Guide
- The Human API—Enter the Cybernetic Renaissance
- The Best PR Quotes
- How I Used Machine Learning to Predict Soccer Games for 24 Months Straight
- How To Define Public Relations
- Why AI Won't Replace Your PR Department Anytime Soon
- The AI Singularity Problem
- Say Hello To My Replika AI
- 7 Surefire Ways to Dominate Office Politics
- What is Public Relations?
- The Publics in Public Relations
- My 175K+ TEDx Talk: A Simple Recipe for PR Success
- The Engagement Pyramid
- The Kitty Genovese Murder and the Misreported Bystander Effect
- 58 Logical Fallacies and Cognitive Biases
- Conversion Theory: The Disproportionate Influence of Minorities
- Stoic Philosophy for PR Professionals
- How I Use Kindle Highlighting to Learn More Effectively
- Photo Set: Swedish Frost
- The Useful Idiot Syndrome
- How To Fight Populism
- How To Be Persuasive
- The Follower Contract
- How Nick Cave Turned Down MTV With Some Classy Writing
- The Priming Wheel: 12 Steps to Yes
- Social Media Naturals
- Rockstar PR Consultants (And the Secret They All Share)
- Forget “Better PR”—The PR Industry Needs Education
- Milestone: I'm the New CEO of KIX Communication Index
- Milestone: Cision PR Influencer of the Year—Jerry Silfwer
- Milestone: 10 years, 10 Cision PR Influencer Award Nominations
- The Epic Year Project: Speed Up Personal Growth
- Milestone: Spin Factory—I'm Launching My PR Agency
- Milestone: Wohoo! We're Married!
- Milestone: Welcome To Your World, Jack
- Photo Set: Forest Therapy
- Photo Set: Stockholm Mood
- Photo Set: Wifey in Autumn Colours
- Photo Set: Better Days
- Photo Set: A Photowalk in September
- Photography: Autumn is Calling
- Photo Set: Visiting Home
- The Online Basecamp
- My Fucket List: 23 Things To Never Try (The Reverse Bucket List)
- 10 Storytelling Elements (Found in Almost All Great Stories)
- 3 Ways to Improve Your Storytelling (in 15 Minutes)
- Storytelling Elements in Star Wars: A New Hope
- Slow Storytelling is Making a Comeback
- My 2021 Annual Review
- Survivorship Bias—Abraham Wald and the WWII Airplanes
- When a Public Apology is Warranted—and When It's Not
- My 2019 Annual Review
- Social Media Algorithms and How They Rule Our Lives
- Social Media—The Good, the Bad, and the Ugly
- Facebook Zero: Your First Fix Was Free
- Dark Social: The Online Interaction We Can’t See
- Content is Not Marketing
- The Silent Switch—How Algorithms Have Changed
- Iceberg Publishing: The Cool Way to Grow Traffic and Conversions
- What Remains of the Xennials Generation?
- The Hippie Web is Dead (2005–2015)
- FOMO & Digital Trends: You Don't Have To Catch Them All
- The Selfie Generation: An Epidemic of Online Narcissism
- Evergreen Content is Forever
- Public Relations in the Metaverse
- De-Platforming as a Public Relations Strategy
- Does Spin Suck?
- The Old Founder Who Allowed the Media to Destroy Him
- PR Checklist for the Covid-19 Pandemic
- Mediocrity is Slowly Killing Your Corporate Content
- Media Logic is Dead, Long Live Media Logic
- Digital-First is the Way
- How Social Media Divides Us
- Why ROI and PR Mix Like Oil and Water
- Dear Journalist,
- Why I Hate Bell Pottinger's Dreadful Non-Apology
- How to Media Train a Spokesperson: Get Your Message Across
- The Inbound PR Strategy
- Beware of Conversion Cannibalism
- How To Build a Viral Loop (Using Mathematics)
- The Narcissistic Principle: Why We Share in Social Media
- How to Deal with Online Trolls
- How to Never Run Out of Great PR Ideas Again
- The High Road Tonality: Don't Be Pushed Around
- A Community Manager's Job Description
- Coworker Advocacy: How To Adjust Corporate Narratives
- 9 Types of Social Objects and How To Use Them for PR
- The Power of Artificial Scarcity
- The Ikigai Self-Test
- "I'm Quitting Social Media"
- The Blog Project: 10 Years of Improving My English
- How To Improve Communicative Leadership in Organisations
- The Baader-Meinhof Phenomenon
- Level 5 Content: Go Big or Go Home
- No Brand Community for You
- The Most Bizarre Press Conference in PR History
- The Sudoku Project: 18 Months of Amazement
- My 2020 Annual Review
- 5 Social Media Myths in Corporate Communications
- How to Classify Stakeholders in Public Relations
- List of Social Media Issues
- The Easy Street PR Strategy: Keep It Simple To Win
- Never Use the Word 'Unique' in Your PR writing
- xkcd: Types of PR Paper
- A Squirrel is Just a Rat with Good PR
- I Took a Personality Test and Failed Miserably
- I Was Blogging Before, During, and Long After It Was Cool
- The Problem-Agitate-Solve (PAS) Formula for PR Writers
- How To Avoid Stress and Mental Illness in Public Relations
- How To Write About AI: A Beginner's Guide
- The Every Day Rule: How I Stay Focused and On Track
- It's Not a TikTok War, Goddammit
- Taking On a Stupid Majority: The Underdog PR Strategy
- "Alternative Facts" Will Be Kellyanne Conway's PR Legacy
- Journalism vs PR: A Tense Relationship
- Breaking the News
- Zombie Apocalypse Survival Skills for PR Professionals
- Enter the Hivemind
- The Things That Do Attain
- The Thought Leadership PR Strategy: How To Win at B2B
- Content Skyscrapers: The Core Strategy of Inbound Marketing
- PR Career Advice for Young Professionals
- Good PR vs Bad PR
- PR Must Adapt or Die
- Social Group Sizes (The Social brain Hypothesis)
- The Value Triangle: How To Manage Expectations
- The Future of Online News: How To Convert News Junkies
- The Surround PR Strategy: Make the Box Smaller To Win
- How Ghost Followers Destroy Your Social Accounts
- 11 Evil Leadership Techniques
- How I Want My Online News
- Digital PR is All About Small Numbers
- 12 Essential PR Movies Every Spin Doctor Should Watch
- The PESO Model: Paid, Earned, Shared, and Owned Media
- No David, Social Media Won't Kill Culture
- The Acceleration Theory: Use Momentum To Finish First
- Corporate Cringe
- Public Relations Objectives for Organisations
- Controversy: The Badass PR Strategy for Every Comms Rebel
- Critical Mass: How Many Social Media Followers Do You Need?
- Corporational Determinism: Grandiose Product Launches
- A PR Framework for Startups
- The Super-Happy Customer
- Your CSR is Boring — You Are Picking the Wrong Fights
- Public Relations Explained for C-level Executives
- The Platitude Sickness: The Trash of Corporate Writing
- The CMO is Dead
- Your Bullshit PR Strategy is a Word Salad, Sorry
- Honeymoon Outreach: Improve Your Influencer Outreach
- Facebook is our Spinning Jenny
- House Of Cards is Changing the Streaming Game
- The Campaign Site — Please Rest in Peace
- Email Communications is Criminally Underrated (Still)
- Magic Middle: The Nash Equilibrium of Influencer Outreach
- My 2015 Annual Review
- Enter the Money Web (2016-Present)
- How To Pitch a PR Story to a Busy Broadcast Newsroom
- I Created a Free 28 Day Email Course and This Happened
- Programmatic Brainwashing is Coming Your Way
- My Content Marketing Experiment (That Failed Miserably)
- My 2018 Annual Review
- My 2017 Annual Review
- The Techlash: The Great Confusion
- William Faulkner on Writing From the Heart
- 37 Strange Swedish Idioms in English
- The Mysterious Four-Dot Ellipsis in Star Wars
- The Mind Palace Project: How To Enhance Your Cognitive Abilities
- Top 10 Introvert Myths
- The Creativity Project: The Habit of Image Streaming
- The Photography Project: My Descent Into Madness
- The Identity Project: My Big Five Aspects Scale Test Results
- Why Future Superbrands Will Be Virtual Town Squares
- The One Thing To Look For When Choosing a New PR Agency
- Fuck Taylor — The Whole Idea of Efficiency is Broken
- OPA (Other People's Audiences)
- Why You Should Validate Your Marketing Data Externally
- The Silent Miners and the Tycoons of Mass Reach
- The Advent of Pay-to-Play Publicity
- Strugglers and Smugglers
- The Digital-First Politician
- All Those Lousy Press Releases (Killing Us Softly)
- How To Build Your Personal Brand
- 7 Media Training Mistakes Even Professionals Make
- Essena O'Neill and the Show Business of Social Media
- How To Sell (If You Hate Sales)
- The Classic Press Release Template
- My 2014 Annual Review
- My 2016 Annual Review
