Posts
- P.T. Barnum : “There’s No Such Thing as Bad Publicity”
- Your CSR is Boring — You Are Picking the Wrong Fights
- How To Be Persuasive
- How To Pitch a Visual PR Story to a Busy Broadcast Newsroom
- Corporate Cringe
- How To Write a Blogger Outreach Email (Including Two Scripts)
- Milestone : 10 years, 10 Cision PR Influencer Award Nominations
- All Those Lousy Press Releases (Killing Us Softly)
- The Platitude Sickness : The Trash of Corporate Writing
- Programmatic Brainwashing is Coming Your Way
- 9 Types of Social Objects and How To Use Them for PR
- Public Relations 101 : The Art of Persuasion
- The Four Models of Public Relations
- The Public Relations Agency : Your Secret Weapon
- Photo Set : Chasing Waterfalls
- How to Never Run Out of Great PR Ideas Again
- The Hidden Arena PR Strategy : Your Key to Mobilising Change Agents
- My Fucket List : 23 Things To Never Try (The Reverse Bucket List)
- 10 Storytelling Elements (Found in Almost All Great Stories)
- My 2022 Annual Review
- The Golden Rule of Measuring Communications
- Pavlov’s Inbox : The Psychological Way to Tame Your Email
- What is Public Relations ?
- 58 Logical Fallacies and Cognitive Biases
- AI & PR : Beware the Artificial Content Explosion
- Theory of Mind : A Superpower for PR Professionals
- FOMO & Digital Trends : You Don’t Have To Catch Them All
- Overcoming the Leadership Gap (With Fewer Leaders)
- How AI Will Destroy Capitalism
- The Extra Mile PR Strategy : Wow Your Customers
- The Top 10 PR Strategies for B2B
- How To Choose the Best PR Agency : The One Thing To Look For
- Cancel Culture is a Serious PR Problem
- The Ikigai Self-Test
- Rockstar PR Consultants (And the Secret They All Share)
- How To Build Your Personal Brand
- Milestone : Welcome To Your World, Jack
- The Follower Contract
- I Took a Personality Test and Failed Miserably
- Enter the Money Web (2016 – Present)
- Photo Set : Stockholm Mood
- My 2017 Annual Review
- Mediocrity is Slowly Killing Your Corporate Content
- The Easy Street PR Strategy : Keep It Simple To Win
- Social Media Naturals
- The Online Basecamp
- How To Navigate the Culture War
- How I Want My Online News
- PR Checklist for the Covid-19 Pandemic
- How To Measure Public Relations
- Facebook is our Spinning Jenny
- The Every Day Rule : How I Stay Focused and On Track
- PR Career Advice for Young Professionals
- Media Logic is Dead, Long Live Media Logic
- DayZ for Days
- No Brand Community for You
- The Problem-Agitate-Solve (PAS) Formula for PR Writers
- Essena O’Neill and the Show Business of Social Media
- How To Write About AI : A Beginner’s Guide
- William Faulkner on Writing From the Heart
- The Inbound First PR Strategy : The Beauty From Within
- A Community Manager’s Job Description
- My 2021 Annual Review
- The Campaign Site — Please Rest in Peace
- The Chess Project : 12 Months With the Most Beautiful Game
- The CMO is Dead
- Your Bullshit PR Strategy is Cringe, Sorry
- Content Skyscrapers : The Core Tactic of Inbound-First
- Breaking the News
- How to Speak with Social Activists
- Walter Lippmann : Public Opinion and Perception Management
- The Creativity Project : The Habit of Image Streaming
- The Epic Year Project : Speed Up Personal Growth
- The Photography Project : My Descent Into Madness
- The Identity Project : Big Five Aspects Scale Results
- The Mind Palace Project : How To Enhance Your Cognitive Abilities
- The Blog Project : 10 Years of Improving My English
- The Sudoku Project : 18 Months of Amazement
- Zombie Apocalypse Survival Skills for PR Professionals
- Photo Set : Autumn is Calling
- What Remains of the Xennials Generation ?
- 43 Strange Swedish Idioms in English
- How I Use Kindle Highlighting to Learn More Effectively
- 12 Essential PR Movies Every Spin Doctor Should Watch
- Twin Peaks Season 3 Finale Explained (Spoiler Alert)
- The Mysterious Four-Dot Ellipsis in Star Wars
- The Things That Do Attain
- A Squirrel is Just a Rat with Good PR
- Dear Journalist,
- PR Case Study : The Facebook Like Button
- PR Case Study : The Red Bull Community
- The Value Triangle : How To Manage B2B Expectations
- How To Sell in B2B (If You Hate Sales)
- 11 Evil Leadership Techniques
- The Super-Happy Customer
- Corporational Determinism : Grandiose Product Launches
- Coworker Advocacy : How To Adjust Corporate Narratives
- Looking for a Brighter Future ? Solarpunk is the Answer
- The Publics in Public Relations
- The Four Types of Influencer Marketing and Influencer Relations
- The Influencers in Public Relations
- Influencer Marketing is A‑Changing
- The Stakeholders in Public Relations
- I Was Blogging Before, During, and Long After It Was Cool
- Magic Middle : The Nash Equilibrium of Influencer Outreach
- Public Relations Objectives for Organisations
- The Old Founder Who Allowed the Media to Destroy Him
- Online Wannabeism : Why We Mimic Social Media Influencers
- Social Media Algorithms and How They Rule Our Lives
- 7 Surefire Ways to Dominate Office Politics
- My 2018 Annual Review
- My 2014 Annual Review
- My 2020 Annual Review
- The Acceleration Theory : Use Momentum To Finish First
- The Priming Wheel : 12 Steps to Yes
- The Amplification Hypothesis : Counter Extreme Arguments
- In Digital PR, Small Numbers Make the Biggest Impact
- My Content Marketing Experiment (That Failed Miserably)
- The Classic Press Release Template
- How To Avoid Stress and Mental Illness in Public Relations
- “Alternative Facts” Will Be Kellyanne Conway’s PR Legacy
- My 2016 Annual Review
- Beware of Conversion Cannibalism
- My 2015 Annual Review
- Iceberg Publishing : The Cool Way to Grow Traffic and Conversions
- How to Deal with Online Trolls
- Email Communications is Criminally Underrated (Still)
- I Created a Free 28 Day Email Course and This Happened
- The Evergreen Content PR Strategy : Forever Is a Long Time
- The Baader-Meinhof Phenomenon : Heard About It Before ?
- Enter the Hivemind
- A PR Framework for Startups
- The Digital-First Politician : 14 Principles To Live By
- The Honeymoon Outreach PR Strategy : Influencer Relations 2.0
- The Content Themes PR Strategy : Focused Birds Gets Worms
- The Deep Content PR Strategy : Win By Going Deeper
- The Thought Leadership PR Strategy : How To Win at B2B
- The Rebel Yell PR Strategy : Picking a Fight To Get Recognised
- The Stupid Majority PR Strategy : How Underdogs Dominate
- The Surround Message PR Strategy : Make the Box Smaller To Win
- How to Create a PR Strategy That Actually Works
- The Superhero Solution PR Strategy : Become an Obvious Answer
- The Borg Complex : I’m Guilty of this Psychological Fallacy
- How Ghost Followers Destroy Your Social Accounts
- The Techlash : The Great Confusion
- Critical Mass : How Many Social Media Followers Do You Need ?
- The Most Bizarre Press Conference in PR History
- Why ROI and PR Mix Like Oil and Water
- “I’m Quitting Social Media”
- How To Define Public Relations
- Public Opinion is Beyond Right or Wrong
- How Social Media Divides Us
- The Engagement Pyramid
- Conversion Theory : The Disproportionate Influence of Minorities
- The Kitty Genovese Murder and the Misreported Bystander Effect
- How To Fight Populism
- Survivorship Bias — Abraham Wald and the WWII Airplanes
- The Power of Free PR : Going From Being Influencers to Business Leaders
- 3 Ways to Improve Your Storytelling (in 15 Minutes)
- The Reykjavik Press Release — ChatGPT
- PR Beyond AI : A New Profession Emerging From the Rubble
- Why AI Won’t Replace Your PR Department Anytime Soon
- The Human API — Enter the Cybernetic Renaissance
- The Singularity Problem
- Say Hello To My Replika AI
- Content is Not Marketing — It’s Communications
- “For Content!”
- Top 5 Communication Skills Everyone Should Know
- How To Recognise Poor Communicative Leadership in Organisations
- Public Relations Explained for C‑level Executives
- Woke Journalism is Bad News
- The Spiral of Silence
- SEO is the Slight Edge in PR
- This Is My Phone Policy
- What You Need to Know About TikTok’s Algorithm
- Napoleon the Sun God (and Why Most Conspiracies are Bullshit)
- 3 PR Approaches : Excellence, Rhetorical, and Critical
- The Hostile Media Effect : How We Demonise the News Media
- Social Media Fakers — Oh, They Seem So Perfect Online
- The Splinternet — Mankind’s Battle for Internet Control
- How to Craft the Perfect PR Pitch : A Step-by-Step Guide
- The Best PR Quotes
- How I Used Machine Learning to Predict Soccer Games for 24 Months Straight
- My 175K+ TEDx Talk : A Simple Recipe for PR Success
- Stoic Philosophy for PR Professionals
- Photo Set : Swedish Frost
- The Useful Idiot Syndrome
- How Nick Cave Turned Down MTV With Some Classy Writing
- Forget “Better PR” — The PR Industry Needs Education
- Milestone : I’m the New CEO of KIX Communication Index
- Milestone : Cision PR Influencer of the Year — Jerry Silfwer
- Milestone : Spin Factory — I’m Launching My PR Agency
- Milestone : Wohoo ! We’re Married !
- Photo Set : Forest Therapy
- Photo Set : Wifey in Autumn Colours
- Photo Set : Better Days
- Photo Set : A Photowalk in September
- Photo Set : Visiting Home
- Storytelling Elements in Star Wars : A New Hope
- Slow Storytelling is Making a Comeback
- When a Public Apology is Warranted — and When It’s Not
- My 2019 Annual Review
- Social Media — The Good, the Bad, and the Ugly
- Facebook Zero : Your First Fix Was Free
- Dark Social : The Online Interaction We Can’t See
- The Silent Switch — How Algorithms Have Changed
- The Hippie Web is Dead (2005 – 2015)
- The Selfie Generation : An Epidemic of Online Narcissism
- Public Relations in the Metaverse
- De-Platforming as a Public Relations Strategy
- Does Spin Suck ?
- Digital-First is the Way
- Why I Hate Bell Pottinger’s Dreadful Non-Apology
- How to Media Train a Spokesperson : Get Your Message Across
- How To Build a Viral Loop (Using Mathematics)
- The Narcissistic Principle : Why We Share in Social Media
- The High Road Tonality : Don’t Be Pushed Around
- The Power of Artificial Scarcity
- Level 5 Content : Go Big or Go Home
- 5 Social Media Myths in Corporate Communications
- List of Social Media Issues
- Never Use the Word ‘Unique’ in Your PR writing
- xkcd : Types of PR Paper
- It’s Not a TikTok War, Goddammit
- Journalism vs PR : A Tense Relationship
- Good PR vs Bad PR
- PR Must Adapt or Die
- Social Group Sizes (The Social brain Hypothesis)
- The Future of Online News : How To Convert News Junkies
- The PESO Model : Paid, Earned, Shared, and Owned Media
- No David, Social Media Won’t Kill Culture
- House Of Cards is Changing the Streaming Game
- Top 10 Introvert Myths
- Why Future Superbrands Will Be Virtual Town Squares
- Fuck Taylor — The Whole Idea of Efficiency is Broken
- OPA (Other People’s Audiences)
- Why You Should Validate Your Marketing Data Externally
- The Silent Miners and the Tycoons of Mass Reach
- The Advent of Pay-to-Play Publicity
- Strugglers and Smugglers
- 7 Media Training Mistakes Even Professionals Make
